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  • Incentive bonus
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Job Description


Building, developing strategies, organizing and operating the Marketing Department, in order to achieve business development goals and enhance the brand value of the organization in the short and long term


1. Develop, plan and implement appropriate marketing strategies in each period

- Develop and plan an integrated marketing strategy in line with the company's overall strategy and goals, suitable for traditional and modern communication channels.

- Participate in the development of specific marketing plans for each unit, product line and service

- Deploy, supervise implementation of marketing plans, ensure smooth coordination between functional departments;

- Set budget, effectively manage marketing activities and approved budget

- Coordinate with other departments to agree on a suitable strategy for sales and marketing activities

2. Market, customer and product analysis

- Monitor trends, analyze markets, customers and competitors to guide marketing activities

- Understand the capacity of the organization to propose new product development on an assessment of the demand of each segmented market. Build and plan product structure, forecast, advise the BOM on product strategy

- Building a network of partners for business development, brand development

3. Brand building, development and management

- Build positioning for the Company's Brand in general and each product line in particular

- Build and maintain cooperative relationships with media agencies, press, State authorities, organizations and partners related to Marketing activities of the Company

- Build, develop, manage and protect VNDIRECT Brand on all communication channels;

- Monitor, supervise, prepare scenarios to deal with risks affecting the reputation of VNDIRECT brand

4. Effectively build, develop, organize, manage and operate teams

- Manage, implement and be responsible for all activities of the Product Marketing and Marketing Production Department, assign work and effectively control the employees of the Department.

- Build organizational structure, develop resources - marketing staff under management to ensures that they are qualified for the job, including:

+) Coach and train;

+) Assign goals, evaluate work results;

+) Team building, motivating;

+) Propose remuneration policy for personnel of Department

Job Requirement

1. Education and Qualifications:

- Masters or above in Business Administration, Communication, Marketing or related disciplines

- English (proficient in 4 skills) & Vietnamese

2. Experience:

- Has experience and career ideal

- Minimum 10 years in Marketing, at least 5 years as a Head of Department (10 staff or above) or above in Communication, marketing, business administration. Experience in banking and financial institutions is an advantage.

3. Knowledge:

- Knowledge of the stock market and stock trading and investment platforms

- Legal knowledge in securities investment

- Basic knowledge of finance and economics

- Knowledge of Marketing Principles, Basic Marketing, Marketing in the service sector

- Knowledge & Experience in Digital Marketing and Digital Platform

- Knowledge & experience in brand, PR, media and advertising

4. Skill:

- 3C (Communication – Connection – Critical thinking)

- Application of digital platforms at work

- Situation analysis, handling and decision making

- Effective team building

- Creativity, innovation to keep up with market & life


1. Community of professionals who work with integrity and devotion

- Professional financial working environment

- Working with initiative, creativity and challenges

2. Competency - based compensation

- Competitive and attractive compensation package based on performance and contribution

- 100% salary upon successful probation and annual salary review

- Health insurance, medical insurance, and 24/24 personal accident insurance

3. Organization with vibrant culture and strong employee development

- Open working space with modern equipment

- Diverse, energetic cultural and volunteer activities

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